The VivaKi Difference
VivaKi is sharply differentiated by four essential elements:
1. Scale - this is a key factor unleashing value for our clients as they face large new actors in the media landscape. Publicis Groupe today has the necessary size for global leadership in its sector. The Groupe is now further leveraging its scale by aligning resources and the power of its operations under VivaKi.
2. Innovation -- by building the VivaKi Nerve Center at the heart of the new entity, Publicis Groupe is fulfilling several objectives:
Creating the world's largest center for developing the new technologies necessary to our clients' future growth Making the resources of the VivaKi Nerve Center available to all Groupe entities, including our creative agencies Bringing our clients the best solutions to improve performance marketing, relations with platforms (MSN, Google, Yahoo) or social networks (MySpace, Facebook), as well as integrated media solutions and the optimization of data analysis and return on investments.
3. Technology -- the approach of Publicis Groupe rests on Open Source systems giving it access to all available innovations and solutions. Proprietary tools will however be developed, such as Navigator® and Insight Factory®. Links will be developed with digital platforms, cable operators, telecom companies and media supports to improve exchanges and to benefit form leveraging scale.
4. Talent -- with the shaking up of our industry, more flexible and more diversified talent - liquid talent - will be critical. Finding and developing such talent will be a core competency of VivaKi, through the new training and career development programs offered by the Talent and Transformation team.
The VivaKi Name
The name VivaKi is derived from the word "viva" which means life, and "ki" (or Qi) which is often translated as energy flow. A name that signifies a new frontier – a new lead solution in the digital era.
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